Cookie Policy

Last updated: 07 July 2026

This Cookie Policy explains how Bestie Box uses cookies and similar technologies on our website, bestiebox.in.

Cookies help our store work properly, keep your cart active, improve your shopping experience, understand how visitors use our website, and, with your consent, show relevant offers or advertisements.

This Cookie Policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, such as your cart, login status, preferences, and browsing activity.

We may also use similar technologies such as pixels, tags, scripts, local storage, and device identifiers.

2. Types of cookies we use

A. Required cookies

These cookies are necessary for our website and Shopify store to function properly.

They may be used for:

keeping items in your cart
checkout and payment flow
customer login/session management
fraud prevention and security
remembering your cookie consent choice
basic website functionality

Required cookies cannot be switched off because the website may not work correctly without them.

B. Personalization cookies

These cookies help us remember choices and improve your next visit.

They may be used for:

remembering browsing preferences
personalizing parts of your store experience
improving how products, collections, or recommendations are displayed

These cookies are used only when you allow personalization cookies through our cookie banner or Cookie Preferences.

C. Analytics cookies

Analytics cookies help us understand how visitors interact with Bestie Box.

They may help us understand:

which pages are visited
how customers move through the website
which products or collections are popular
whether the website is working properly
where improvements are needed

We use analytics information to improve our website, product pages, checkout experience, and customer experience.

Analytics cookies are used only when you allow analytics cookies through our cookie banner or Cookie Preferences.

D. Marketing cookies

Marketing cookies help us and our partners show relevant offers, measure advertising performance, and avoid showing irrelevant ads repeatedly.

They may be used for:

advertising measurement
retargeting ads
showing relevant gift ideas or offers
measuring campaign performance
improving marketing communication

These cookies may be placed by Bestie Box, Shopify, advertising partners, social media platforms, or marketing tools.

Marketing cookies are used only when you allow marketing cookies through our cookie banner or Cookie Preferences.

3. Cookies and technologies from third parties

Our website is powered by Shopify, and Shopify may use cookies and similar technologies to provide store functionality, security, checkout, analytics, personalization, and advertising-related services.

Depending on the tools enabled on our store, cookies or similar technologies may also be used by third-party service providers such as:

Shopify
payment service providers
shipping/logistics tools
analytics tools
advertising platforms such as Meta or Google, if enabled
social media or messaging platforms such as Instagram, Facebook, WhatsApp, or YouTube, if linked or embedded
email/SMS/marketing tools, if enabled

These providers may process information such as device information, browser information, IP address, pages visited, cart activity, ad interactions, and consent preferences, depending on your choices and the tool involved.

4. Shopify Network Intelligence and related services

Our store may use Shopify services that help improve store performance, fraud prevention, analytics, personalization, and advertising-related features.

Where required, Shopify and Bestie Box use your cookie and privacy choices to decide whether non-essential cookies or similar technologies may be used.

You can manage your choices using the Cookie Preferences link in our website footer.

5. How we use cookie information

We use cookie-related information for the following purposes:

to operate our online store
to keep your cart and checkout working
to secure the website and prevent fraud
to remember your cookie choices
to improve website speed, layout, and performance
to understand product and collection performance
to personalize your shopping experience, where allowed
to show or measure marketing campaigns, where allowed
to comply with legal, security, and business requirements

We do not use cookies to collect Aadhaar, PAN, payment card details, or sensitive identity documents.

6. Consent and your choices

When you first visit our website, you may see a cookie banner that allows you to:

accept all cookies
decline non-essential cookies
manage cookie preferences

Required cookies are always active because they are necessary for the store to work.

Personalization, analytics, and marketing cookies are used only according to your selected preferences.

You can change your cookie choices anytime by clicking Cookie Preferences in our website footer.

7. How to manage or delete cookies from your browser

You can also manage cookies directly from your browser settings. Most browsers allow you to:

view cookies
block cookies
delete cookies
clear site data
block third-party cookies

Please note that blocking all cookies may affect website features such as cart, checkout, login, and payment flow.

8. Cookie retention

Cookies may remain on your device for different periods depending on their purpose.

Some cookies are session cookies and are deleted when you close your browser. Others may remain for a longer period to remember your preferences, consent choices, cart activity, or analytics information.

Where possible, we limit cookie use to what is necessary for the purpose described in this policy.

9. Updates to this Cookie Policy

We may update this Cookie Policy from time to time when we change our website, Shopify settings, apps, analytics tools, advertising tools, or legal requirements.

The updated version will be posted on this page with a revised “Last updated” date.